Supporting Health Startups with Pricing Strategy

At Aleap, we’re committed to helping our member companies make better business decisions by equipping them with practical, expert-led insights. One way we do that is through our Monthly Market Insight workshops that tackle essential topics for health startups.

This month, we zoomed in on a particularly critical area: pricing your health innovation.

We were joined by Nic Talbot-Watt, a seasoned pricing and analytics leader at Gilead Sciences, who shared invaluable insights from her 20+ years in healthcare strategy, forecasting, and market access.

Here are 3 key takeaways from her session:

💡 𝘒𝘯𝘰𝘸 𝘞𝘩𝘢𝘵 𝘠𝘰𝘶 𝘙𝘦𝘱𝘭𝘢𝘤𝘦 𝘰𝘳 𝘌𝘯𝘩𝘢𝘯𝘤𝘦

Your pricing strategy must align with your product’s value proposition. Whether your innovation replaces an existing solution or enhances one, this distinction affects your positioning and revenue potential.

🌍 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘞𝘩𝘰 𝘗𝘢𝘺𝘴—𝘢𝘯𝘥 𝘞𝘩𝘺

Different healthcare markets have different priorities. Knowing whether your payer is a government, insurer, or end-user and tailoring your approach accordingly is essential to your pricing success.

📊 𝘜𝘴𝘦 𝘛𝘳𝘪𝘢𝘯𝘨𝘶𝘭𝘢𝘵𝘪𝘰𝘯, 𝘕𝘰𝘵 𝘎𝘶𝘦𝘴𝘴𝘸𝘰𝘳𝘬

Nic recommended combining market research, payer insights, and competitive benchmarks to determine a realistic and justifiable price range—supported by evidence, not assumptions.

At Aleap, we believe that early and informed decisions lead to stronger outcomes. These monthly sessions are one of the many ways we help startups avoid common missteps and move forward with confidence.

👉 Want to join us next time? Reach out—we’d love to have you.

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